The “Less Gassy Guide to Entrepreneurship” - a book written by Cobra Beer's CEO Karan Bilimoria provides years of business experience and advice to all kinds of entrepreneurs, company owners and business start-ups. As a way of utilising new media and gaining greater exposure for the book the owners commissioned Podcast Digital to create a online promotion for the book - in the form of a video podcast.
The “Less Gassy Guide to Entrepreneurship” video podcast features Karan talking about developing a brand and running a successful business. The podcast was created and produced by Podcast Digital and features 10 video clips - with episodes such as Be Passionate, Growth with Responsibly and Look to the future.
While marketing for the book relied mainly on traditional media, Podcast Digital was brought in to work on the latest ways of marketing the content online.
Steve Bainbridge Manager of Podcast Digital explains “Podcasting offers a way of distributing content online to a potentially huge audience. In this case it was an ideal way of promoting the book. By using video clips as a teaser it works really well - we were able to give internet users a new way of sampling the book. To give the podcast true exposure to internet markets and potential customers we had it included in iTunes Music Store as well as popular video sites”
“The podcast was also featured in over 100 of the best Podcast Directories on the web - showcasing the videos! We have lots of experience of marketing online and this was a great way of proving that. Many companies only expect that level of knowledge from larger companies or agencies but this shows we really do know our stuff - and also charge less! We have had much success in effective online marketing by using things such as podcasts, videos, blogs and online press releases to our advantage. Cobra appreciated that and were keen to use our skills”
The book is in stores now
http://www.cobrabeer.com/b4b
To download the podcast please click here